Bespoke System Live

Lead Qualification Engine

Every inbound enquiry, qualified before a rep sees it. The leads worth a call reach the right person with the brief already written; price-shoppers and out-of-scope ones get a polite reply and a place in line.

Industry
B2B sales teams, boutique hotels, law firms, professional services
Best for
Teams whose inbox mixes high-value leads, price-shoppers and noise — and whose reps spend the day sorting it
How we work

We sit with your business. We find the operational problem costing you the most. We build the system that fixes it.

The Problem

The good lead and the time-waster land in the same inbox. The wedding planner with a £45k budget queues behind nine "do you rent cars?" messages. A serious buyer waits while a rep talks a shopper through pricing the shopper was never going to act on. The team stops trusting the inbox — and the leads worth chasing are the ones that slip.

What We Built

An intake that runs the first conversation. Every inbound enquiry — web form, WhatsApp, voicemail, chat — gets a short structured exchange in the business's voice. The system extracts a qualifying brief as the conversation lands: intent, scope, timing, budget, urgency. When the brief is complete, the system routes the lead. Senior rep for high-value. AE diary booking for serious buyers. Self-serve nurture for price-shoppers. Polite redirect for out-of-scope. Anything the engine can't confidently call lands in a human-review queue with the reason it paused. Every rep that gets a lead gets the brief and a suggested approach — the first call lands warm.

What Changed

Reps stopped sorting the inbox and started working the leads. The wedding planner reached the head of events the same hour. The price-shopper got the rate sheet without a rep typing a reply. The "do you rent cars?" message stopped reaching anyone. Booked-call rate lifted because the conversations that needed a human got one — fast, with context.

Example deployment

One example of how this capability could be deployed. Your intake would be shaped to your business — different questions, routing, rules, and reps.

Live demo

One AI intake. Three businesses. Four prospects.

Pick a business and a persona. Hold the conversation as the prospect — the system qualifies you in real time and routes the lead before a human gets involved.

Business type
Prospect persona

Serious. Real need, real budget, clear timeline.

The Marlow
Iris · AI intake
Hi — I'm Iris, the front desk's AI assistant at The Marlow. What brings you to us today?
Qualifying — live
Updates every turn
Name
Intent
Scope
Timing
Budget
Urgency
Routing decision

Hold the conversation. The routing decision lands when the system has enough to decide.

Want one built for your business? The first conversation is free.

Book a discovery call
How it fits the two pillars

One example. Two jobs.

Automation

The intake holds the first conversation, captures the brief, and routes the lead — no human reads a message first. Replies fire on the same channel the enquiry arrived on, so the prospect never feels handed off.

Audit Trails

Every qualifying exchange is logged in full. Questions asked, answers given, fields extracted, the rule that decided the routing — all stitched into one record. The brief the rep receives is the brief the system used to route. Disputes get answered by reading the trail, not by re-doing the call.

Anomaly Detection

Not the primary focus for this system.

Analytics

Not the primary focus for this system.

Next Step

Want one built for your business?

The first conversation is free. And useful either way.