Bespoke System Live

Notification & Alert Orchestration

One rule engine deciding who hears about what, on which channel, at what hour. The noise stops; the signal lands on the right person's phone.

Automation Audit Anomaly

Industry: Operations-heavy teams: e-commerce, fintech, SaaS, field services
Best for: Teams whose Slack, SMS and email blast every alert to everyone — so the alerts that matter stop being noticed

How we work

We sit with your business. We find the operational problem costing you the most. We build the system that fixes it.

The Problem

Every system shouts. Stock is low — everyone gets an email. A card decline trips a fraud signal — Slack pings twenty people. An on-call engineer's laptop pulses at 2am for a disk warning that could wait. After a week the team mutes the channel and archives the inbox folder. The one alert that was actually a fire goes unread next to nine hundred that weren't. Nobody on the team trusts the channel anymore. The on-call engineer screens her phone because the last six pings didn't matter.

What We Built

A central rule engine sitting between every source system and every channel. Conditions and severity decide who hears about it. Channel preferences decide where. Quiet hours decide whether it can wait until 7am. Critical events override every rule and reach a human within seconds. Everything else routes by role, by shift, by on-call rota. Slack to the right channel. SMS only when needed. Email for the audit copy. WhatsApp for the field team. Push for the on-call phone.

What Changed

The team started noticing alerts again because there were fewer of them. The on-call engineer's phone stopped buzzing at 2am for things that could wait until coffee. Stock alerts reached the buyer, not the entire company. Every routing decision is logged with the rule that fired, the condition matched, and the channel chosen. When something is missed, the answer is one query away.

Example deployment

One example — five channels, four personas, one rota. Yours would use the channels your team already lives in, with the rules your business already follows.

Alert Orchestration · Routing engine

Pick a persona, fire a signal — see where it lands and where it doesn't.

Routing rules

Low stock Active
Min severityChannelRecipient
Fraud signal Active
Min severityChannelRecipient
SLA breach Active
Min severityChannelRecipient
High-value lead Active
Min severityChannelRecipient
System outage Active
Min severityChannelRecipient

Fire a sample event

What Tomás sees

Slack

Quiet — nothing for this channel.

SMS

Quiet — nothing for this channel.

Email

Not subscribed.

Push

Quiet — nothing for this channel.

Fire an event from the panel to see only what this persona receives.

Want one built for your business? The first conversation is free.

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How it fits the three pillars

One engine. Three jobs done before anyone is woken up for nothing.

Automation

Rules fire automatically as source events land. Severity, persona, quiet-hours and channel preferences compose into a single routing decision — no human deciding who to copy, no group chat to ignore.

Audit Trails

Every alert carries its rule, the matched condition, the chosen channel, and the recipient set. Missed-alert post-mortems read the trail instead of guessing where the message went.

Anomaly Detection

The engine treats noise as a first-class problem. Repeating alerts, duplicate signals, and low-signal "FYI" pings are de-duplicated, batched or suppressed so the actual outliers reach a human within seconds.

Analytics

Not the primary focus for this system.